People from all areas of service parts organizations attend the NASB for many different reasons. On average, companies send five to six attendees to the conference. As you identify those within your organization who should attend, consider how your people may benefit from the information and experience gained at the NASB. Because this year's conference is virtual, you will not be limited to your submitted headcount and there will be no additional fee for more participants. We ask that you make every effort to get the correct person to participate in the breakouts, as OEM Representatives will be crital to our breakouts.

• Marketing and CRM professionals should attend so that they can understand what best practices leading companies use to assess their performance, market to their vehicle owners, and deliver outstanding results.
• Staff responsible for technical training, technical information diagnostics systems, and FRFT initiatives should attend to understand what other companies are doing to improve their dealers’ ability to service and repair vehicles.
• Senior service operations management should use insights gained at the conference as a springboard for business planning and initiative development and can gain many opportunities to network with industry colleagues.
• Companies may also want to use the NASB Conference as a training venue for high potential employees.